Customer Analytics allows organisation to acquire, grow & retain customers by improving customer interactions and relationships. This is achieved by harnessing all available customer data and external contextual information to model customer behaviour in order to gather insights used to personalise the customer experience.
Bistech’s Customer Analytics solution, Predictive Customer Intelligence (PCI) provides powerful “out of the box” capabilities that can be used as-is or expanded to suit an organisation’s unique needs.
The solution helps transform the customer experience by making appropriate recommendations at the point of impact. It does this by gathering relevant customer information from internal and external sources, and then uses predictive analytics to measure, predict, and optimize real-time actions across any medium through which the customer interacts with an organization to obtain products or services (for example, company website, email marketing, mobile platform. call centre or store front)