Customer Analytics allows organisation to acquire, grow & retain customers by improving customer interactions and relationships. This is achieved by harnessing all available customer data and external contextual information to model customer behaviour in order to gather insights used to personalise the customer experience.

Bistech’s Customer Analytics solution, Predictive Customer Intelligence (PCI) provides powerful “out of the box” capabilities that can be used as-is or expanded to suit an organisation’s unique needs.

The solution helps transform the customer experience by making appropriate recommendations at the point of impact. It does this by gathering relevant customer information from internal and external sources, and then uses predictive analytics to measure, predict, and optimize real-time actions across any medium through which the customer interacts with an organization to obtain products or services (for example, company website, email marketing, mobile platform. call centre or store front)

Drive Improved Business Outcomes:

  • Build unique customer profiles based on historical purchases, web activity, social media content and more
  • Address customer needs and concerns with consistent and optimised engagement across every channel
  • Deliver the “best action” for every customer to your front line, without analytics training
  • Use automation and scoring to gather customer information and model behaviour for individualised actions to get the right offer, to the right customer, at the right time

Key Customer Analytics Solution Capabilities:

Predictive Modelling & Data Mining – to help you anticipate the behaviour of individual customers

Real-time Scoring – to generate and re-generate predictions on demand.

Decision Management – to convert predictive model scoring into an appropriate action.

Process Optimisation – to identify the most profitable or efficient decision for each customer.

Business intelligence – for deployment of customer analytics dashboards, visualisations, reporting and analysis to web, mobile or desktop platforms

Open big data architecture – scalable and modern architecture that can source data from structured, unstructured, on-premise and cloud-based data sources

Fast Time to Value:

Bistech’s Customer Analytics solution comes with a series of pre-built assets and predictive models to help organisations get up and running quickly. Assets include pre-built predictive models, back-end data schema and business intelligence content.

  • Customer acquisition models
  • Campaign response models
  • Churn models
  • Customer lifetime value
  • Market basket analysis
  • Price sensitivity
  • Product affinity models
  • Segmentation models
  • Sentiment models
  • Up-sell / Cross-sell models

Industry:

All

Successful Customer Implementations:

Vita Group

For more information about our Customer Analytics solutions, please contact Bistech at info@bistech.com.au