Our ability to exploit the massive amounts of complex, disparate data will never be resolved by the traditional technology we introduce or the common techniques we attempt to implement. Pie charts and other typical graphics, for example, fall short of supporting better decision making. A pie chart is simply not sufficient to interrogate a large OLAP cube or provide the necessary insight from the data pushed into our dashboards.

Innovative visualisation technology is necessary to effectively synthesize detailed data into information and present this content in an understandable manner to users. However, for leading business intelligence (BI) environments, this visualisation must be based on spatial (geographic) data.

Location Intelligence provides powerful capabilities to analyse business issues by ‘pulling in’ data from multiple sources as needed to reveal, highlight and explore previously hidden geographical relationships. Corporate data can be quickly, easily and dynamically augmented with geographical visualisations, satellite imagery and then further enriched from the vast range of online statistical and business information (such as census, demographic and health data, climatic history and geological data).